We all have heard how SEO can be an incredible tool to increase traffic your-your business website, resulting in huge gains in visibility for your company, along with many potential new clients. But what exactly is SEO and how does it benefit companies worldwide?
The term SEO refers to optimizing your website for the search engine’s algorithms. It means to organize your site and its content in a manner that engines such as Google, Yahoo!, Bing and DuckDuckGo will consider it trustful and reputable, placing it on top of the results.
While no one knows exactly what are these companies’ algorithms and how exactly they determine what websites should be at the top, we have enough knowledge to make a serious improvement to websites.
The Search Engines’ Point Of View
People go to search engines because they work. Naturally, if you were to enter a query into, say, Google, and it displayed you a huge list of irrelevant or low-quality content, you’d probably be frustrated – if that were to happen too often, you would give up utilizing such engines altogether.
For this reason, search engines have to make sure they display only the best websites for users – only those that have quality content that is relevant to the keywords they’ve entered. Their robots have to be very smart to prevent webmasters from gaming the system and having garbage displayed among the top results.
What It Takes To Be At The Top
A while ago, being at the top of the search results was a somewhat simple endeavor. Not only there was much less competition, but engines were also a lot less clever, and would reward individuals who wrote long, nonsensical articles stuffed with keywords to fool them.
Nowadays, these mechanisms are much more refined, and they do an excellent job of determining what websites truly provide valuable for the reader.
They consider factors such as how often a keyword appear, but also does some clever analysis in order to determine what is real text and what isn’t. It also verifies whether websites are often updated and whether other reputable pages link to them – which would suggest that they are a relevant, authoritative source in their field.
A competent SEO consultancy will have at your disposal a team of individuals who thoroughly understand how search engines operate, and how to adapt your website in a way to make sure it’s among the top results for related keywords – bringing you the boost in clients that your business needs.